Case Study
33-apartment portfolio · Coastal South Africa

Market rank moved from 8 to 3 — out of 909 listings — in 8 weeks.

3 / 909
Market rank, up from 8 / 909
+1,679%
Room nights vs market (June)
+1,204%
Revenue vs market (June)
~2×
RevPAR vs market, 2 months

The situation

  • 33-apartment portfolio ranked 8th of 909 listings in the market at takeover.
  • Underperforming on both occupancy and rate versus the local comp set.

What I implemented

  • Repositioned pricing and visibility across the full portfolio.
  • Demand-led rate strategy tuned to the coastal market's seasonality.
  • Channel and listing optimisation to capture high-intent demand.

The results

  • Market rank climbed from 8/909 to 3/909 in 8 weeks.
  • One month in (June): room nights +1,679% and revenue +1,204% vs the market average.
  • RevPAR sustained at ~2× the market average over two months.

Figures from live client engagements. Individual results vary by market and starting position.

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