Case Study
15-room boutique hotel · Key West, Florida

From 21% to 90% occupancy in 90 days — in a market growing just 4–6%.

+228%
Jan 2026 revenue vs LY
$291K
Jan 2026 revenue (vs $89K LY)
90%
Occupancy, up from 21%
87%
Sustained occupancy, Feb '26

The situation

  • Occupancy hovering at 20–30%; September 2025 closed at just 21%.
  • Static pricing, with OTAs left under-optimised.
  • Prior peak month was ~$150K (February 2025).

What I implemented

  • Dynamic pricing implemented via PriceLabs.
  • Full OTA optimisation across Expedia, Booking.com, and Airbnb.
  • Compression-based rate discipline to protect high-demand dates.
  • Demand calendar built from AirDNA heatmaps.

The results

  • January 2026 revenue of $291K vs $89K last year — a +228% increase, at 90% occupancy.
  • Occupancy progression: 21% (Sep '25) → 81% (Nov) → 85% (Dec) → 90% (Jan) → 87% (Feb).
  • Achieved in a market growing only 4–6% year on year.

Figures from live client engagements. Individual results vary by market and starting position.

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