Case Study
Dubai STR portfolio · PriceLabs + Hostaway

From ~25% of market RevPAR to market parity — during Dubai's dead season.

30% → 84%
Average occupancy, pre vs post
RevPAR parity
~70% gap closed in 12 weeks
Aug–Sept
Off-season months delivered

The situation

  • Portfolio running at roughly 25% of market RevPAR.
  • Average occupancy around 30%.
  • Taken over heading into Dubai's slowest season, when most operators break even at best.

What I implemented

  • Rebuilt pricing logic in PriceLabs, integrated with Hostaway.
  • Demand-led pricing to close the RevPAR gap to market.
  • Held rate discipline through the off-season instead of discounting to fill.

The results

  • Average occupancy rose from 30% to 84%.
  • RevPAR reached parity with the market — a ~70% gap closed in 12 weeks.
  • Delivered across August and September, the market's off-season.

Figures from live client engagements. Individual results vary by market and starting position.

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